Creative Control

Overview

David, a suave advertising executive, juggles his relationship with yoga instructor Juliette while becoming infatuated with Sophie, his best friend's girlfriend and a striking fashion photographer's muse. As David delves deeper into a campaign for augmented reality glasses, he creates an avatar of Sophie that blurs the lines between fantasy and reality. Tensions rise and chaos ensues, testing friendships and relationships in unexpected ways. With desires spiraling out of control, David must navigate the consequences of his obsession and the impact of technology on personal connections.