Japanology Plus S10E06 - Male Aesthetics

Episode Overview

In Japan, despite tough economic times, the market for men’s cosmetics is thriving. The rise of social media and the shift towards remote work have sparked greater awareness among men regarding their appearance. This shift is reflected in the growing demand for hair removal services. Interestingly, if we delve into Japanese history, we find that men have worn makeup for over a millennium. This exploration reveals how male beauty standards have transformed over the years in Japan.

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