Grails: When Sneakers Change the Game
Overview
Grails: When Sneakers Change the Game highlights the journeys of entrepreneurs Earl Cooper and Olajuwon Ajanaku, both of whom earned their stripes as golf champions at Morehouse College. They established Eastside Golf, a lifestyle brand aimed at fostering inclusivity and diversity within the traditionally exclusive world of golf. Through their innovative approach, they challenge stereotypes and inspire a new generation of golfers, blending sports with cultural identity in a refreshing narrative that celebrates both their heritage and the game they love.
Episodes
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1
Home Again
After the passing of her husband, Jessie relocates with her three kids to live with her father-in-law. Meanwhile, Kris becomes anxious when she discov...
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1
Chapter 1: The Logo
Two young Black entrepreneurs launch Eastside Golf with the aim of transforming the image of the sport. However, challenging the traditional and conse...
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2
The Money Machine
David finds himself facing tough competition in his curb painting business, where he specializes in house numbers. Meanwhile, Jessie decides to sign u...
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2
Chapter 2: The Break
Eastside Golf is under pressure to craft its inaugural sneaker, striving to develop a design that is both innovative and true to their brand identity.
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3
Families and Friends
Gus’s friend from the Marines, J.J. Moon, comes to visit and stirs up all kinds of trouble.
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3
Chapter 3: The Launch
Eastside Golf's inaugural shoe launch creates a buzz in the sneaker world, yet Earl and Olajuwon are determined to push the boundaries and develop som...
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4
That Lonesome Old Caboose
Gus is convinced he’s on the brink of death and hesitates to seek treatment for his newly diagnosed diabetes.
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4
Chapter 4: The Gospel
Eastside Golf is determined to revolutionize the golfing experience with its innovative products, yet it faces resistance from conventional elements t...
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5
Chapter 5: The Reveal
Earl sits down with passionate sneaker enthusiast DJ Khaled to seek guidance on expanding his business. They discuss the upcoming collaboration with N...
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6
Chapter 6: The Grail
During the celebration of their new partnership with Nike, the founders of Eastside Golf look for guidance on growing their business while remaining f...